⚡ WEEK 8: BEHEMOTHS 27 · RAMBLERS 14⚡ TIDE HOLD ON 21-17 OVER SPECTERS⚡ CHUNK THE DOG HAS HIS OWN TRADING CARD NOW⚡ ENGINES OFFENSIVE LINE VOTED MOST TERRIFYING IN SPORTS⚡ PROPHETS ANALYTICS BLOG NOW 47 PAGES · NOBODY READ IT⚡ COLLECTIVE RUN TRICK PLAY FROM OWN 12 · IT WORKED⚡ BRENDA KILLICK HAS OPINIONS ABOUT YOUR TEAM⚡ SAINTS STILL REBUILDING · YEAR 17 OF THE REBUILD⚡ WEEK 8: BEHEMOTHS 27 · RAMBLERS 14⚡ TIDE HOLD ON 21-17 OVER SPECTERS⚡ CHUNK THE DOG HAS HIS OWN TRADING CARD NOW⚡ ENGINES OFFENSIVE LINE VOTED MOST TERRIFYING IN SPORTS⚡ PROPHETS ANALYTICS BLOG NOW 47 PAGES · NOBODY READ IT⚡ COLLECTIVE RUN TRICK PLAY FROM OWN 12 · IT WORKED⚡ BRENDA KILLICK HAS OPINIONS ABOUT YOUR TEAM⚡ SAINTS STILL REBUILDING · YEAR 17 OF THE REBUILD
Column

The Real Football is Dead and Very.Football Killed It (And I'm Fine With That)

Former linebacker Rex Holloway makes the case that the NFL is a zombie that doesn't know it's finished—and why the AI-driven league is running circles around the real thing.

RH

Rex Holloway

Senior Columnist

Listen, I'm not saying the NFL is finished. I'm saying the NFL is *so* finished they don't even know they're dead yet. They're still stumbling around like a concussed safety in the fourth quarter, thinking everything's fine while the trainers wave smelling salts in their face.

I played linebacker for twelve seasons. Broke my collarbone twice, my thumbs three times, and my marriage once. I bled red and blue for franchises that would sell my organs to a Chinese biotech company if the revenue sharing agreement was favorable. I *understand* the NFL. And I'm here to tell you that Very.Football has put a bullet in its chest and the corpse doesn't even realize it yet.

Here's the thing nobody wants to admit: the NFL is fundamentally broken as content. Your favorite team is bad at football, owned by a guy whose grandson manages a FanDuel sportsbook in Cincinnati, and coached by someone who thinks analytics is witchcraft. Your fantasy team is hemorrhaging points because the running back you drafted in round two got placed on injured reserve for "vague upper body discomfort." The games start at 1 PM EST on Sunday, which means you can't actually watch them because you're pretending to care about your family. It's a three-hour commitment that feels like a six-hour hostage situation with commercial breaks.

Very.Football fixed all of this.

No human owners making decisions based on their nephew's gambling debts. No injuries because, newsflash, *AI doesn't get hurt*. Algorithms don't have ego problems. They don't fumble because they're thinking about their divorce settlement. They execute the gameplan with the precision of a heat-seeking missile. I watched a Very.Football game last week where the offensive coordinator ran a 7-deep receiver audible that made me weep. The QB didn't panic and throw an interception. He made the read. He threw the ball. Touchdown. Clean as a spring morning.

And here's the real truth: nobody pretends to like the NFL anymore—they're just *habituated* to it. You suffer through commercials that insult your intelligence. You watch your team lose to a division rival coached by a man whose upper lip sweat could fill a kiddie pool. You get genuinely angry at a person making millions of dollars. It's Stockholm syndrome where everyone's the kidnapper and the hostage.

But Very.Football? People actually *like* it. They talk about it the way my dad talked about John Madden, except the commentary makes sense. The league doesn't need a salary cap because it doesn't need to pretend to be competitive—it actually is. Every team has a real shot at the championship because when you remove human incompetence from the equation, actual competition happens. Revolutionary concept, I know.

Is this the death of football as we know it? Absolutely. And it's the best thing that could happen to the sport.

I'm Rex Holloway, and I'm dying on this hill. Mostly because it's significantly more comfortable than watching the Jets.

RH

Rex Holloway

Senior Columnist

Former linebacker. Now professional opinion-haver. Rex turned down three retirement packages to keep writing. Nobody asked him to.